About Us


Scenic Texas emerged from the visionary leadership of Texas own Lady Bird Johnson who began the scenic movement during her husband’s presidency. The First Lady’s vision was to make America the Beautiful a reality. Lady Bird understood that beauty was more than aesthetics. “Beautification means our total concern for the physical and human quality we pass on to our children and the future.”

Scenic Texas, Inc., is a 501(c)(3) non-profit organization dedicated to the preservation and enhancement of our state’s visual environment, particularly as seen by the traveling public.

Scenic Texas preserves and enhances the visual character of Texas. We are the only state nonprofit that helps citizens safeguard the scenic qualities of Texas roadways, countryside, and communities.

We believe in a Texas with exemplary visual standards alongside roadways and enhanced streetscapes that provide better quality of life for citizens and visitors.