Our Mission

Scenic Texas was inspired by the visionary leadership of Texas former first lady Lady Bird Johnson. She began the scenic movement during her husband’s presidency and was instrumental in the Highway Beautification Act creation and passage. The First Lady’s vision was to make America the Beautiful a reality. She said in 1968 that “Beautification is far more than a matter of cosmetics. For me, it describes the whole effort to bring the natural world and the man-made world into harmony; to bring order, usefulness — delight — to our whole environment, and that of course only begins with trees and flowers and landscaping.”

Mission Statement

 Scenic Texas is the only statewide 501(c) (3) non-profit organization dedicated solely to the preservation and enhancement of our state’s visual environment. We are the only state nonprofit that solely helps citizens safeguard the scenic qualities of Texas roadways, countryside, and communities.