About Us

We plant trees and wildflowers, instead of billboards, to create scenic roads and improve public spaces.


Scenic Texas was inspired by the visionary leadership of Texas former first lady Lady Bird Johnson. She began the scenic movement during her husband’s presidency and was instrumental in the Highway Beautification Act creation and passage. The First Lady’s vision was to make America the Beautiful a reality. She said in 1968 that “Beautification is far more than a matter of cosmetics. For me, it describes the whole effort to bring the natural world and the man-made world into harmony; to bring order, usefulness — delight — to our whole environment, and that of course only begins with trees and flowers and landscaping.”

Scenic Texas is the only statewide 501(c)(3) non-profit organization dedicated to the preservation and enhancement of our state’s visual environment.

One Million Tree Challenge TikTok Video

For the Love of Texas Radio Announcement

We are the only state nonprofit that helps citizens safeguard the scenic qualities of Texas roadways, countryside, and communities.

We believe in a Texas with exemplary visual standards alongside roadways and enhanced streetscapes that provide better quality of life for citizens and visitors.

This is the Scenic Texas Logo