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New Studies Indicate Digital Billboards Compromise Driver Safety: New studies confirm the evidence 

A review of recent research on driver distraction near digital billboards finds increased evidence the bright, constantly changing digital billboards negatively impact traffic safety. The compendium highlights new studies proving digital billboards are attracting longer and more frequent glances from drivers than do static signs. The compendium’s author, engineering psychologist Jerry Wachtel of the Veridian Group, said […]

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Scenic Austin rallies all who care about Austin to oppose digital billboards

In late 2015, the leading owner of outdoor advertising billboards in Austin asked the city to permit conversion of existing billboards across Austin into digital, changeable message boards that would switch advertisements as often as every eight seconds.  Currently, city ordinances prohibit such conversion. In opposition to this billboard industry request, Scenic Austin,led by Scenic […]

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